Stories

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Here, we share a selection of highlights and moments that show how collaboration and strategic thinking can make real change. Each story provides a brief insight into the solutions and successes we have achieved together with our partners, directly from their perspective. Discover the variety of challenges and the creativity of solutions that shape Saige.

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The needs- and goal-oriented design of such a comprehensive study under severe time restrictions has deeply impressed me and my colleagues.

Amar Catic, Senior Sales Strategy Manager
Insights
Concepts

Market research to indicatively determine the job profile of employees in Swisscom shops (POS)

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It was easy for us to always keep track of the project, understand the connections, and actively participate in the project.

Martin Widmer, Lead Marketing and Raphael Herrli, Marketing Manager
Concepts
Strategy
Empowerment

Development of a social media strategy

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The exciting findings from the influencer study have helped us to better understand the opinions and behaviour of Swiss youths on social media.

Marc Uricher, Director of Marketing & Communications
Insights
Concepts

Analysis of the Swiss influencer scene as a basis for the panel discussion on Digital Day 2020

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The team responded to our requests in an extremely customer-oriented manner, and enabled e.g. the additional A/B testing of two commercials, aside from the brand and advertising tracking.

Marc Uricher, Director of Marketing & Communications and Felix Freese, Senior Brand & Communication Manager
Insights

Wave comparison of brand and advertising tracking

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A professional cooperation and the ability to process complex issues in an understandable, recipient-centric manner, and in the highest quality have contributed significantly to the success.

Roland Koller, Vice Director/ Head of Sales & Marketing
Insights
Strategy
Empowerment

Market analysis and development of the foundation for a new business case

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The workshop helped us to better understand our core motivation. This enables us to communicate more authentically and purposefully to the outside world and strengthens both our team spirit and the corporate culture internally.

Sandra Bruckner, Head of Marketing & Sales
Strategy

Purpose, values & core competencies

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In spite of certain, pre-established framework conditions that made the project challenging, the Saige team overcame this hurdle and developped creative ideas.

Benjamin Krebs, Head of Marketing Communications
Concepts
Empowerment

Development of a guerrilla marketing concept

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The goal-oriented revision of the strategy allows us to make long-term and stringent decisions, and includes concrete implementation steps.

Rebecca Muntwyler, COO Corporate Development and IT
Strategy
Insights
Empowerment

Four thematic strategy workshops: Vision & Mission, Competition & Positioning, Markets & Business Units, Values & Culture

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The goal-oriented development of a customer model, and the illustration of the brand perception of various stakeholders based on broad-based, representative surveys form the decisive basis for our future strategic orientation.

Bruno Zürcher, Head of Marketing
Insights
Strategy
Concepts

Creation of personas (customer segmentation), brand perception research, and brand repositioning

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As a long-term client, it was once again a great pleasure for us to work with this motivated and professional team as part of this project.

Bruno Zürcher, Head of Marketing
Insights
Concepts
Empowerment

Implementation of an online survey and several focus groups to evaluate existing digital offerings

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Their methodical approach to clarifying our understanding of the product and defining the brand identity was crucial to the creative development of the brand name.

Christoph Nussbaumer, CEO
Insights
Strategy
Empowerment

Finding and validating potential brand names for a new media offering

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The professional advice we received when designing the questionnaire was particularly valuable. Their customized solution was a perfect fit for our focus topics this year and forms the basis for our ongoing development as an attractive employer.

Barbara Zbinden, Head of Marketing & Sales
Insights

Holistic personnel survey

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The results of the survey provided us with important insights that have a direct impact on our strategic direction and help us achieve measurable improvements in customer satisfaction.

Christoph Hubacher, Head of Marketing & Communications and Anna Moser, Marketing & Communications Manager
Insights

Holistic customer survey

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Through the demand analysis of large and important companies and associations, we have identified several organisations that can imagine closer cooperation with our foundation in the future, and have gained important insights for determining next steps.

Nicole Graf, Public Relations Project Manager
Insights
Concepts

Demand analysis of companies and associations in Switzerland with regard to conveying a positive body image

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Particularly noteworthy is the smooth project process, which was characterised by an excellent selection of methods and prompt responses to our requests.

Denis Etienne, Head of Events & Catering Department and Gaëlle Grosjean, Project Manager Swiss Milk Day
Concepts
Empowerment

Ideation and conception of guerrilla marketing measures for Swissmilk

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The extensive expertise in customer journeys that Saige brought to this project was very valuable to us. The recommendations are clear, implementable and will help us improve our customer experience.

Martin Widmer, Head of Energy Communications
Insights
Strategy
Empowerment

Analysis & recommendations for an optimised Website-Customer Journey

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