Services

At Saige, insights are more than just data; they are insights that transform businesses. Our market research is based on academic thoroughness and at the same time characterised by our flexibility. We not only uncover what your customers think, but also analyse in depth why they think the way they do. Thanks to our specialised knowledge in marketing, we not only provide you with facts and figures, but also interpret them to derive real recommendations for action.

Our insight generation is based on a variety of survey methods: From customer satisfaction measurements, and brand image surveys, to in-depth expert interviews, comprehensive desk research, and secondary data analyses. We also conduct targeted experiments, such as A/B testing, to evaluate the effectiveness of marketing approaches, and organise workshops and focus groups to gather qualitative data and opinions. Shadowing and observations also enable us to gain authentic insights into user behaviour. Each method is carefully selected to meet your organisation's unique needs and deliver accurate, action-oriented insights.

Our strategy services focus on creating relevant frameworks that serve as guiding stars for your company. For example, we help you formulate and refine your vision and mission, which represent the core of your strategic project. Our support also includes creating corporate values that shape your culture and authentically communicate them to the outside world. We identify and sharpen your core competencies and work with you on a unique differentiation that supports your mission statement and strengthens your position in the market.

As a strategic partner, we also help you recognise the deeper purpose of your company, and to use it strategically. Or we stand by your side in developping innovative business models based on long-term, sustainable strategies. By analysing trends and consumer behaviour, we offer strategies based on real data and in-depth analysis. Our advice not only aims to strengthen you in the current competitive environment, but also to prepare you for upcoming opportunities — this is how we ensure that you are prepared to seize every opportunity.

At Saige, we will help you create key marketing initiatives that differentiate your business. Our conceptual assistance ranges from optimising the customer journey to refining the entire customer experience. By developping detailed personas, we bring your target group closer to you and provide you with a deeper understanding of their needs. We develop concepts for marketing measures such as guerrilla marketing to make your brand memorable or influencer marketing to gain trust and engagement with your audience.

Technological advice complements our services, with a particular focus on the use of generative AI to take your marketing to the next level. We research and implement the latest digital innovations to strengthen your customer loyalty and open up new channels of interaction. Each concept we design aims to not only establish your brand on the market, but also to position it as a pioneer in terms of customer experience. With Saige, you are choosing a partner who understands the art of combining pragmatic concepts with strategic vision.

Saige stands for empowerment in marketing by providing a wide range of knowledge and skills and preparing your company for the future. Our inspiring inputs on trending topics such as Generation Z and generative AI aim to put you at the forefront of market change. Through targeted coaching in key areas of marketing, we strengthen your teams to generate success independently and grow continuously.

As a long-standing sparring partner, we act as an extension of your marketing department, complement competencies and offer support in case of resource bottlenecks. Our work ranges from strategic advice to operational support, always focused on achieving your marketing goals with targeted insights and strategic expertise. We see ourselves as your right hand in marketing, always ready to use our experience and expertise to make your projects a success.